Understanding Buyer Habits
Buyer habits in Africa are evolving fast, driven by digital adoption and a growing middle class, but differences across regions and trust issues still pose challenges.
Read Blog →
Danver
Adeniran
Mwangi
Danver
Adeniran
Mwangi
Growing a business in Africa is an exciting journey, but the unique challenges of businesses in Africa also make it challenging. Navigating these challenges and growing your business will require more than your vision, passion, and drive as a business owner and entrepreneur. This is where business consultants come in.
Are you running a business and facing unique business challenges in the African market? You deserve a medal and a therapist.
On one hand, there’s no denying that Africa is one of the fastest-growing regions for entrepreneurship, with every 1 in 5 employable Africans starting a new business. The potential is massive: the population is rising, there are untapped markets, and a digital revolution that is picking up great speed.
Globally, one in six women desire to start a business. In Africa, that number is one in three women.
“58% of Africa’s self-employed are women and contribute between $250-300 billion to African GDP”.
Small and Medium enterprises are the bedrock of the economy. SMEs account for 80% of jobs across the continent, driving employment and socio-economic growth. In Uganda, Ethiopia, and Kenya, up to 90% of the population rely on SMEs for employment. Yet there are many challenges facing SMEs in Africa that cause them to have a high failure rate.
Why might a business want to expand abroad and make the decision of entering African markets?
For entrepreneurs, business owners, and investors, Africa represents a frontier of growth and innovation. Imagine a market where household consumption is setting a new global benchmark. Africa is rapidly rewriting the rules of economic success, and the numbers back it up: consumer expenditure will hit $2.1 trillion by 2025 and soar to $2.5 trillion by 2030.
Giants like Google, Microsoft, and OpenAI dominate the AI industry in America, but it has now become a tussle between DeepSeek AI vs America’s Tech Giants. A new player, Deepseek, is shaking things up. With its innovative approach and cutting-edge technology, Deepseek is quickly becoming a force to reckon with. They are challenging the status quo and redefining what’s possible in artificial intelligence.